抠门成偶像，乔布斯，苹果创始人。“There's a phrase in Buddhism, 'Beginner's mind.' It's wonderful to have a beginner's mind.佛教中有一句话：初学者的心态；拥有初学者的心态是件了不起的事情。”更多乔布斯名言英语尽在改观网。
2、 Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could.
4、 If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.
英语名段赏析 - 乔布斯的名言
7、 Your customers don't care about you. They don't care about your product or service.They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
9、 Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves
11、 It's not the consumers' job to figure out what they want
13、 You can't just ask customers what they want and then try to give that to them. By thetime you get it built, they'll want something new.
15、 Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
18、 You can't look at the competition and say you're going to doit better. You have to look at the competition and say you're going to do itdifferently.
20、 Most people do not ever pick up the phone and call. They never ask, and that is what separates the people that do things from the people that just dream about them.You have to act, and you have to be willing to fail. You have to be willing to crash and burn, because if you are afraid of failing, you will not get very far.
22、 One way to drive fear out of a relationship is to realize that your partner's values are the same as yours, that what you care about is exactly what they care about. In my opinion, that drives fear out and makes for a great partnership,whether it's a corporate partnership or a marriage.
25、 A brand is simply trust.
27、 Everything is based on a simple rule: Quality is the best business plan.
29、 If a user is having a problem, it's our problem.
32、 Innovation is the only way to win.
34、 Innovation is the ability to see change as an opportunity - not a threat
36、 When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something.
38、 Simplicity is the ultimate sophistication. It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions. [...] It's not just minimalism or the absence of clutter. It involves digging through the depth of complexity. To be truly simple, you have to go really deep. [...] You have to deeply understand the essence of a productin order to be able to get rid of the parts that are not essential.
40、 When you grow up you tend to get told that the world is the way it is and you're life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family life, have fun, save a little money. That's a very limited life. Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it… Once you learn that,you'll never be the same again.
42、 People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things.
44、 That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple.But it's worth it in the end because once you get there, you can move mountains.
46、 I think the artistry is in having an insight into what one sees around them. Generally putting things together in a way no one else has before and finding a way to express that to other people who don't have that insight....
48、 It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
50、 If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you've done and whoever you were and throw them away.
52、 Older people sit down and ask, 'What is it?' but the boy asks, 'What can I do with it?'.
54、 Most people make the mistake of thinking design is what it looks like. People think it’s this veneer - that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.
56、 The best innovation is sometimes the company, the way you organize the company
59、 If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you.
61、 Do nottry to do everything. Do one thing well.
63、 When you start looking at a problem and it seems really simple, you don't really understand the complexity of the problem. Then you get into the problem, and you see that it's really complicated, and you come up with all these convoluted solutions.That's sort of the middle, and that's where most people stop... But the really great person will keep on going and find the key, the underlying principle of the problem - and come up with an elegant, really beautiful solution that works.
65、 If you define the problem correctly, you almost have the solution.
68、 It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.
70、 We believe people with passion can change the world for the better. That's what we believe. And we believe that those people who are crazy enough to think they can change the world are the ones that actually do.
72、 Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently - they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius
74、 Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about.
76、 Do your best at every job. Don't sleep! Success generates more success so be hungry forit. Hire good people with a passion for excellence.
78、 The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it too.
81、 In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.
83、 I would trade all of my technology for an afternoon with Socrates.
85、 You have to be burning with "an idea, or a problem, or a wrong that you want to right." If you're not passionate enough from the start, you'll never stick it out.
87、 Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.
89、 The most important decisions you make are not the things you do, but the things you decide not to do.
91、 My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.
93、 Deciding what not to do is as important as deciding what to do.
95、 If you don't cannibalize yourself, someone else will.
97、 For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
99、 Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me.
101、 Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
103、 You are all over the map, figure out the top 5 things you want to focus on and get ridof the rest.
105、 Stay hungry, stay foolish.
107、 Innovation distinguishes between a leader and a follower.
109、 Your time is limited, so don't waste it living someone else's life.
111、 Design is not just what it looks like and feels like. Design is how it works.
113、 We're here to put a dent in the universe. Otherwise why else even be here?
115、 The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.
117、 Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful... that's what matters to me.
119、 I want to put a ding in the universe.
121、 Quality is more important than quantity. One home run is better than two doubles.
123、 Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life.