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抠门成偶像,乔布斯,苹果创始人。“There's a phrase in Buddhism, 'Beginner's mind.' It's wonderful to have a beginner's mind.佛教中有一句话:初学者的心态;拥有初学者的心态是件了不起的事情。”更多乔布斯名言英语尽在改观网。

1、 关于管理

2、 Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could.

3、 管理是说服别人做他们不喜欢做的事,而领导力是激励人们做他们从未想过自己能做的事。

4、 If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.

5、 如果眼睛盯着利润,你就会一味地在产品上节省成本。但如果你聚焦在创造出真正伟大的产品,利润自然就来了。

英语名段赏析 - 乔布斯的名言

6、 关于市场

7、 Your customers don't care about you. They don't care about your product or service.They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.

8、 你的顾客不会在意你,他们不在意你的产品和服务。他们在意他们自己,他们的梦想,他们的目标。现在,如果你能帮他们实现目标,他们会很在意你。要做到这一点,你必须理解他们的目标,他们的需求和内心的渴望。

9、 Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves

10、 比以往更接近你的用户,接近到在他们意识到他们需要什么之前告诉他们需要什么。

11、 It's not the consumers' job to figure out what they want

12、 弄清楚自己想要什么不是消费者的工作。

13、 You can't just ask customers what they want and then try to give that to them. By thetime you get it built, they'll want something new.

14、 你不能只是询问客户需要什么,然后试图将需要的东西提供给他们。当你把它做好的时候,他们就又想要新东西。

15、 Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.

16、 营销是与价值相关的。这是一个复杂并且令人生厌的词,我们不会有机会让人们记住很多关于我们的信息。没有公司能够做到。所以我们必须非常清楚我们希望他们了解我们什么。


17、 关于竞争

18、 You can't look at the competition and say you're going to doit better. You have to look at the competition and say you're going to do itdifferently.

19、 你不能看着竞争说你会做得比对手更好,你应该看着竞争说你会以不同的方式去做它。

20、 Most people do not ever pick up the phone and call. They never ask, and that is what separates the people that do things from the people that just dream about them.You have to act, and you have to be willing to fail. You have to be willing to crash and burn, because if you are afraid of failing, you will not get very far.

21、 大多数人从来不拿起电话就打(立即执行)。他们从来不问,这区分出了做事的人和做梦的人。你要行动,你还要乐于失败。你必须乐于一败涂地,如果惧怕失败,你不会走得很远。

22、 One way to drive fear out of a relationship is to realize that your partner's values are the same as yours, that what you care about is exactly what they care about. In my opinion, that drives fear out and makes for a great partnership,whether it's a corporate partnership or a marriage.

23、 让恐惧从一段关系中消失的一种方法是意识到你的合作伙伴的观念和你的是一样的。你关心的事情也正是他们关心的。在我看来,这一点让恐惧消失并形成好的合作关系,无论是商业还是婚姻。


24、 关于品牌

25、 A brand is simply trust.

26、 品牌简单地说就是信任。

27、 Everything is based on a simple rule: Quality is the best business plan.

28、 一切都基于这个简单的规则:质量是最好的商业计划。

29、 If a user is having a problem, it's our problem.

30、 如果用户遇到了问题,那是我们的问题。


31、 关于创新

32、 Innovation is the only way to win.

33、 创新是胜出的唯一方式。

34、 Innovation is the ability to see change as an opportunity - not a threat

35、 变革是一种把变化看作是机会,而不是威胁的能力。

36、 When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something.

37、 如果你问有创造力的人如何做到的,他们会因没有真的创造东西感到有些惭愧,他们只是看到了什么。

38、 Simplicity is the ultimate sophistication. It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions. [...] It's not just minimalism or the absence of clutter. It involves digging through the depth of complexity. To be truly simple, you have to go really deep. [...] You have to deeply understand the essence of a productin order to be able to get rid of the parts that are not essential.

39、 至繁归于至简。使事情变得简单,需要做很多努力的工作,去完全理解潜在的挑战并给出优雅的解决方案。它不只是极简主义或告别杂乱。它包含深度挖掘复杂性。要做到真正简单,你需要深入挖掘,要能够摒弃不重要的部分,以便能深入理解一个产品的本质。

40、 When you grow up you tend to get told that the world is the way it is and you're life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family life, have fun, save a little money. That's a very limited life. Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it… Once you learn that,you'll never be the same again.

41、 长大后你往往会被告知世界就是这样,你的生活就是在这个给定的世界里生存。你试图尽量不过于猛烈地撞这堵墙,试着过美好的家庭生活,玩得开心,省一点钱。但那是非常有限的生活。一旦发现这样一个简单的事实,你的生活会变得更宽阔,那就是:你周围的你称之为生活的一切,是那些不比你聪明的人做的,你可以改变它,也可以影响它。一旦意识到这一点,你便不再是以前的你。

42、 People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things.

43、 人们总是认为聚焦意味着对你聚焦的事情说是。但这根本就不是它本来的含义。它意味着对已有的上百种其他的好想法说不。你要小心翼翼地筛选。我实际上对我们没有做的事情同我们做过的事情一样感到骄傲。创新就是对上千种想法和事物说不。

44、 That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple.But it's worth it in the end because once you get there, you can move mountains.


45、 这一直是我的一个秘诀:专注和简洁。简单比复杂更难:你必须付出巨大艰辛,化繁为简.但这一切到最后都是值得的,因为一旦你做到了,你便能创造奇迹。

46、 I think the artistry is in having an insight into what one sees around them. Generally putting things together in a way no one else has before and finding a way to express that to other people who don't have that insight....

47、 艺术性在于对周围事物的洞察,以前人没有的方式将事物组合在一起,想办法向那些没有洞察力的人表达这一点。

48、 It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

49、 聚焦大众来设计产品是一件很难的事。很多时候,人们并不知道他们需要什么,直到你把它呈现给他们。

50、 If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you've done and whoever you were and throw them away.

51、 如果你想过更有创造性的生活,作为艺术家,你不要经常回头看。无论你做过什么,不管你是谁,你都要乐于将他们抛却掉。

52、 Older people sit down and ask, 'What is it?' but the boy asks, 'What can I do with it?'.

53、 年长的人会坐下来问:“这是什么?”但是男孩会问,“我能用它做什么?”

54、 Most people make the mistake of thinking design is what it looks like. People think it’s this veneer - that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.

55、 多数人都错误地认为设计就是外观层面。人们认为只是外饰-设计师拿着盒子说,“把它做得更好看!”我们认为设计不是这样的,它不只是外观和感觉。设计是关乎工作原理。

56、 The best innovation is sometimes the company, the way you organize the company

57、 最好的创新有时候是公司本身,是你的公司的组织方式。


58、 关于解决问题

59、 If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you.

60、 如果你从事着你在意的令你兴奋的工作,你不需要被人推动,这种感觉会推动着你。

61、 Do nottry to do everything. Do one thing well.

62、 不要什么都做,把一件事做好。

63、 When you start looking at a problem and it seems really simple, you don't really understand the complexity of the problem. Then you get into the problem, and you see that it's really complicated, and you come up with all these convoluted solutions.That's sort of the middle, and that's where most people stop... But the really great person will keep on going and find the key, the underlying principle of the problem - and come up with an elegant, really beautiful solution that works.

64、 当你开始看一个问题的时候,它似乎显得非常简单,这是你还没有真正懂得问题的复杂性。接着开始着手解决这个问题,你会感觉到它相当复杂。你想出了各种复杂的解决方案,中等人就是这样,大多数人都是在这里停下来。但真正杰出的人会继续探索并找到钥匙,找到问题的基本原则,并想出一个优雅、漂亮又可行的解决方案。

65、 If you define the problem correctly, you almost have the solution.

66、 如果你正确地定义了问题,就几乎有了解决方案。


67、 关于人才

68、 It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.

69、 雇佣聪明人并告诉他们做什么没有意义,我们雇佣那些告诉我们做什么的聪明人。

70、 We believe people with passion can change the world for the better. That's what we believe. And we believe that those people who are crazy enough to think they can change the world are the ones that actually do.

71、 我们相信有激情的人可以把这个世界变得更好。这是我们坚信不疑的。我们还相信只有那些疯狂到相信自己可以改变世界的人,才能真正改变世界。

72、 Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently - they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius

73、 给疯狂的人:格格不入者,叛逆者,惹是生非者,就像方孔中的圆柱。以不同角度看问题的人,他们不喜欢规则。你可以援引他们,反对他们,颂扬或是诋毁他们,但唯一不能做的是忽视他们,因为他们改变了事物。他们推动人类前进,虽然有人认为他们是疯子,但我们看到的是天才。

74、 Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about.

75、 找到有能力和真正聪明的人,更重要的是,找到在意你在意的事情的人。

76、 Do your best at every job. Don't sleep! Success generates more success so be hungry forit. Hire good people with a passion for excellence.

77、 将每一份工作做到极致。不要偷懒。成功会催生和带来更多成功,所以要对成功充满渴望。雇佣那些优秀的、有激情追求卓越的员工。

78、 The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it too.

79、 迪伦、毕加索和牛顿这样伟大的艺术家都冒着失败的风险,如果我们想成为杰出的人,我们有要冒着同样的风险。


80、 关于自我成长

81、 In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.

82、 生命中的头30年,你塑造了习惯。生命中的后30年,你的习惯塑造了你。

83、 I would trade all of my technology for an afternoon with Socrates.

84、 我愿意用我所有的科技成果换取和苏格拉底相处的一个下午。

85、 You have to be burning with "an idea, or a problem, or a wrong that you want to right." If you're not passionate enough from the start, you'll never stick it out.

86、 你必须为一个想法、一个问题或一个错误所狂热,如果一开始你没有足够的激情,你永远不会坚持下去。

87、 Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.

88、 你的时间是有限的,所以不要浪费时间去过别人的生活。不要陷入他人思考结果的教条中。不要让别人的意见和噪音淹没自己内心的声音。最重要的是,有勇气追随自己的内心和直觉。

89、 The most important decisions you make are not the things you do, but the things you decide not to do.

90、 你做的最重要的决定,不是你要做的事,而是你决定不做的事。

91、 My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.

92、 生命中最喜爱的东西不用花任何钱,我们拥有的最宝贵的资源是时间。

93、 Deciding what not to do is as important as deciding what to do.

94、 决定不做什么和决定做什么同样重要。


95、 If you don't cannibalize yourself, someone else will.

96、 如果你不吃掉自己,别人会。

97、 For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.

98、 过去的33年终,我每天早晨都对着镜子问自己:“如果今天是我生命的最后一天,我还愿意做我今天要做的事情么?”一旦连续很多天的回答都是“不”的时候,我就知道该改变一些东西了。

99、 Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me.

100、 我无意作墓地里最富有的人,夜里躺在床上说我们做了些很棒的事,才是我真正在乎的。

101、 Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.

102、 记住我将很快死去是我使用的帮助我做出人生中重大决定的最重要的工具。因为近乎一切,所有的外在的期望,所有的骄傲,所有对困窘或失败的恐惧,都在面临死亡时褪去,只剩下最重要的东西。

103、 You are all over the map, figure out the top 5 things you want to focus on and get ridof the rest.

104、 在地图上,找出你想要集中在上面的5件事,然后将其余的事情全部丢弃掉。


105、 Stay hungry, stay foolish.

106、 求知若饥,虚心若愚。


107、 Innovation distinguishes between a leader and a follower.

108、 创新决定你是领袖还是跟随者。

109、 Your time is limited, so don't waste it living someone else's life.

110、 你的时间有限,所以不要浪费时间去过别人的生活。

111、 Design is not just what it looks like and feels like. Design is how it works.

112、 设计不只是外表和感觉,设计是产品如何运作。

113、 We're here to put a dent in the universe. Otherwise why else even be here?

114、 活着就是为了改变世界,难道还有其他原因吗?

115、 The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.

116、 成就的唯一途径是热爱自己的事业,如果你还没找到的话,继续寻找,不要屈就。

117、 Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful... that's what matters to me.

118、 当墓地里最有钱的人对我并不重要。对我来说,重要的是夜晚入睡前能为自己达到的成就喝采。

119、 I want to put a ding in the universe.

120、 我要在宇宙中留下痕迹。

121、 Quality is more important than quantity. One home run is better than two doubles.

122、 质重于量,一支全垒打比两支安打好多了。

123、 Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life.

124、 帮我做出重大决定的最好工具,就是知道自己快死了。